The Western Signet: Grit, gold and the stories we carry forward

Some pieces aren't just designed. They're born from a feeling. 

This feeling of comfort. Of the kettle boiling and melamine tables. Metal chair legs scraping as one moves to brew a pot of tea. Hands wiping on denim. From a place where resilience is stitched into the everyday and stories are passed down like recipes. Laced with dust and dry wit. 

The Western Signet was designed for the woman who feels that. Whether she lives on the land or simply carries it's spirit.

A nod to our heritage but with an unmistakable modern take.

An heirloom for the next era of Australian women. 

The Western Signet didn't begin in a boardroom or design studio. It began with a Wrangler button - rugged, iconic and woven into the fabric of rural Australia.

That humble fixing become the muse for our Dixie Button Ring in the Western Drop; A celebration of the women who wear their jewellery the way they wear their denim; Often, honestly and with big moves to be made. 

One detail from this initial design stuck with me. The raised lettering. This felt like the perfect canvas for more.

A child's name.

A family line.

A property title that has shaped generations.

A word that holds your center.

And so the Western Signet emerged, A piece that honours where we come from and the stories we choose to continue telling. 

This is not your traditional signet. It blends

• Rural authenticity - a tactile nod to work-worn denim, leather and dust
• Modern refinement - clean lines, feminine proportion and a quiet luxury
• Personal legacy - names and words embossed in solid Australian gold

As soon as our prototype of this design was finished, it didn't go straight to a showroom. We went to the paddock. 

With the hay newly baled and the Spring air fresh, this scene feels like it's stitched into the psyche of most rural families. We wandered, we climbed, we used the bales to buffer the wind. Gathering memories that won't feel remarkable now but will somehow define a childhood in years to come. I hope they remember the dust, the laughter, the sun, the simple freedom. The big boy stealing snacks from the picnic basket and pretending not to know where they went. 

I hope the same for you. Whether your feet are already planted in a life you've built, or if you are still dreaming of this chapter. May this piece hold that for you. 

So, here's to future you. That will look at this piece in years to come and remember the slow days in paddocks. Of littles running free, of a life you built with both hands and a full heart.

The Western Signet if for that woman.

For you.

For the legacy shaped over quiet afternoons, moment by simple moment. 

Hope this finds you well, Ash x